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Write a post once, let AI help with the words and pictures, then publish now or schedule it for LinkedIn, your Facebook Page and Instagram.
Social Publishing
Publish to LinkedIn
Acme · Company page
infigPick channels
01Features
SoftSolz Social Publishing is a social media scheduling tool for small businesses on LinkedIn, Facebook and Instagram. Write a post once, add images, a video or a document, draft it with AI, and publish now or on a schedule. LinkedIn works on the Free plan, and Facebook Pages and Instagram Business need a paid plan from £20 a month.
02How it works
No infrastructure to run and nothing to install on a server. Set it up once in your workspace.
03Use cases
A few of the ways teams put it to work. Use it however your business runs.
Plan a month of LinkedIn posts in one sitting and let them go out on schedule while you get on with client work.
Post photos to Facebook and Instagram, planned ahead for your busiest days.
Share new listings with photos on LinkedIn, Facebook and Instagram from a single post.
Connect client accounts and share each one only with the people who work on it.
04Developers
Social Publishing sends content out to the networks, so there is no widget to embed. Create, publish and schedule posts from your own systems with the server-to-server API, and get webhooks for connection and delivery events.
API scopes
Webhook events
05Compare
An honest side-by-side with the tool people most often weigh Social Publishing against, including where it is the better fit.
| Compared on | SoftSolz Social Publishing | Buffer |
|---|---|---|
| Paid plans | £20, £60 or £100 a month, covering all 20 apps | Essentials $5/mo and Team $10/mo, priced by channel |
| Free plan | 14 days, 1 connected account, LinkedIn only | 3 channels, 10 scheduled posts per channel |
| Networks | 3: LinkedIn, Facebook Pages and Instagram Business | 12 networks |
| Tracking | Delivery status for every post and account | Insights analytics |
| Free trial | 14 days free, no card needed | 14-day trial |
Buffer details checked on their own website on 30 September 2026. Prices and plans change, so confirm on their site before you decide.
06Better together
Same workspace, same customers, same bill. Add them any time and they already know each other.
07Questions
For your first 14 days, yes. LinkedIn publishing is included in the SoftSolz Free plan at £0, with one connected account and no card needed. Write the post, add images, a video or a document, pick a date and time, and it goes out automatically. Basic at £20 a month connects three accounts and adds Facebook Page and Instagram Business publishing.
Free (£0 for 14 days, no card needed) connects 1 account, Basic (£20 a month) 3, Growth (£60) 10 and Business (£100) unlimited. Facebook Page and Instagram Business publishing need a paid plan. Every plan includes the other 19 SoftSolz apps, and paying yearly saves 20%.
LinkedIn, Facebook Pages and Instagram Business accounts. Instagram posts go through a Facebook Page linked to your Instagram Business account and need at least one image. It does not post to X, TikTok, YouTube or Pinterest, so if those matter most to you, a scheduler that covers more networks may suit you better.
Yes. Give it a short prompt and a tone and it drafts the post. Make it shorter, more professional or add hashtags in one click, or highlight a sentence and reword just that, with optional web research. It can create or edit an image too, and it remembers your saved tones and your do and don't rules.
Up to four images, or one video, or one document such as a PDF, Word or PowerPoint file. Instagram posts need an image, so a text-only post simply skips any Instagram accounts you ticked, while each other account you chose is published on its own.
Each account is tried separately, and short outages are retried automatically. If a post still cannot go out, it is flagged, admins are told, and you can see the full attempt history. If a network has withdrawn access, you simply reconnect the account and try again.
Yes. Connect each account once by signing in, then keep it private, share it with the whole workspace, or share it with chosen people or roles. Team members publish through SoftSolz without ever seeing the login, and access details are stored encrypted.
If you post mainly to LinkedIn, Facebook and Instagram and also want invoicing, a website builder and other business apps, yes: one subscription covers all 20 apps, and LinkedIn scheduling is free for your first 14 days. Buffer is the better fit if you need more networks, as it supports 12, and it offers Insights analytics and a free plan with 3 channels.