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Describe who you sell to. AI finds matching companies, checks their contact details against their own website, scores the fit and suggests what to say.
My Leads
AI lead research
Or connect Claude, ChatGPT or Cursor and let it research leads on its own credits
01Features
SoftSolz My Leads is an AI lead generation tool for small businesses that sell to other businesses. Describe your ideal customer or paste a list of companies, and it researches each one live with a source for every fact, checks contacts against the company's own website, scores the fit and drafts an opening message. Included in every plan, from Free.
02How it works
No infrastructure to run and nothing to install on a server. Set it up once in your workspace.
03Use cases
A few of the ways teams put it to work. Use it however your business runs.
Find local offices, practices and surgeries that look like your best clients, with checked phone numbers and a reason to call.
Build a shortlist of growing firms in your area and walk into each first call knowing what they are likely to need.
Find stockists and trade buyers in new areas, scored against the kind of customer you already sell to well.
Research the businesses near you before you pick up the phone, so every call starts with something relevant to say.
04Developers
Bring your own AI. Connect Claude, ChatGPT, Gemini or Cursor through the hosted MCP server, or call the v1 API from your own systems, and let an AI you already pay for do the research. It reads your ideal-customer brief, researches companies with its own model and web search, and adds leads with contacts, scores, sales notes, sources and tags. SoftSolz does the rest: it catches duplicates by your own reference, website domain or contact email, tracks status with a reason and a full history, keeps owners, tags and notes, hands leads to your CRM as a company, contact and deal or to an Outreach contact book, and exports to CSV. Nothing on the API spends your SoftSolz AI credits, and every lead an assistant adds is labelled with its name in the dashboard. Webhooks fire when a lead is created, updated, changes status, is assigned or is converted, and when a research run finishes, fails or is cancelled.
API scopes
Webhook events
05Compare
An honest side-by-side with the tool people most often weigh My Leads against, including where it is the better fit.
| Compared on | SoftSolz My Leads | Apollo |
|---|---|---|
| Price | Free, then £20, £60 or £100 a month for all 20 apps | Free, Basic, Professional and Custom plans |
| Where the data comes from | Live web research for each company, with a source for every fact | A database of 240M+ contacts and 30M+ companies |
| Credits | Monthly AI credits for built-in research; none used by your own AI | Pooled credits for emails, numbers and research; unused credits expire each cycle |
| Reaching out | Outreach by WhatsApp, text, email and AI calls, plus a CRM | Built-in email sequences and dialler |
Apollo details checked on their own website on 30 September 2026. Prices and plans change, so confirm on their site before you decide.
06Better together
Same workspace, same customers, same bill. Add them any time and they already know each other.
07Questions
Tell it who you sell to: the trade, company size, turnover, location and the tools your best customers use today. AI then searches public sources for companies that match. If you already have names in mind, paste company names, web addresses or links and it researches just those. Either way, each profile records where every fact came from.
It is researched when you ask. Many lead tools sell access to a database compiled in advance, which drifts out of date as people move on and companies change. My Leads reads current public sources, including the company's own website, at the moment you run a search, and saves the source next to each fact so you can check it.
Each phone number, email address and social profile is checked against the company's own website and labelled verified, domain-matched or unverified. Email domains are checked for mail records, so you can see whether an address can receive email at all. No research is perfect, so treat unverified details with care and check them before you rely on them.
It is included in every SoftSolz plan, alongside 19 other apps. A new workspace is free for 14 days with no card needed, then plans are Basic £20, Growth £60 or Business £100 a month. Built-in research uses AI credits for each company, more with deep verification, from 5,000 credits a month on Free to 1,000,000 on Business. Adding leads by hand, through the API or from your own AI assistant uses no credits.
My Leads finds and checks the facts; how you use them is up to you. Under UK rules, limited companies can usually be emailed about relevant offers if you say who you are and give an easy way to opt out, but sole traders and some partnerships usually need to consent first. Sales calls must be screened against the TPS and CTPS registers. My Leads does not screen numbers, so you remain responsible.
Your workspace data is hosted in the UK and EU, and a Data Processing Agreement (DPA) is available if you need one for your records. My Leads builds profiles from public business information and shows the source of every fact, which helps if someone asks where you found their details. You still decide whether you have a lawful reason to contact each person.
It depends on what you need. Apollo gives access to a very large contact database, with its own email sequences and dialler, and suits teams that want contacts in bulk. My Leads researches the companies that match your brief, checks details against each company's own website, scores the fit and suggests an opening message. It suits small teams that want fewer, better-researched accounts, from £0.
Yes. One click turns a lead into a company, a contact and, if you like, a deal on your SoftSolz sales board, or adds it to an Outreach contact book for a WhatsApp, text or email campaign. You can give leads an owner, tags and notes, and export to CSV for any other CRM or spreadsheet.