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Customers book from a link or your website, no account needed. Staff and rooms are booked together, reminders go out on their own, and payments go to your Stripe account.
Appointments
Bookings, visits, and jobs
Tuesday, 12 Aug
0 booked01Features
SoftSolz Appointments is an online booking system for UK small businesses. Customers book themselves in from a shareable link or a widget on your website, with no account needed. It books staff and rooms together so nothing is double-booked, sends reminders, and can take payment through your own Stripe account. It is included in every plan, including Free.
02How it works
No infrastructure to run and nothing to install on a server. Set it up once in your workspace.
03Use cases
A few of the ways teams put it to work. Use it however your business runs.
Different stylists, prices and durations for the same service, with the chair kept bookable while colour develops.
Book the practitioner and the treatment room together, and keep each client's visit and no-show history.
Send an engineer and a van inside an arrival window, with an on-site checklist, photos and a signature.
Cap each session, take sign-ups and let the waitlist fill cancelled places automatically.
04Developers
Customers reach Appointments through a shareable booking link and a widget on your website. Your own systems connect through a REST API, webhooks for every booking and message change, and calendar subscribe feeds.
Embed surfaces
API scopes
Webhook events
05Compare
An honest side-by-side with the tool people most often weigh Appointments against, including where it is the better fit.
| Compared on | SoftSolz Appointments | Fresha |
|---|---|---|
| Price | Free £0, or Basic £20/mo with all 20 apps | £14.95/mo Independent, or £9.95 per team member/mo (excl. VAT) |
| New-client fee | None, as there is no marketplace | 20% one-off fee per new marketplace client, minimum £4 (excl. VAT) |
| Text reminders | Email included; texts and WhatsApp at your own provider's rates | 20 free texts a month, then £0.06 each |
| Finding new clients | No marketplace listing | A marketplace where new clients can find and book you |
Fresha details checked on their own website on 30 September 2026. Prices and plans change, so confirm on their site before you decide.
06Better together
Same workspace, same customers, same bill. Add them any time and they already know each other.
Free tools for a one-off job: Event QR Generator
Need something bespoke? Our studio builds custom software07Questions
For your first 14 days, yes. The Free plan costs £0, needs no card and includes Appointments with 100 WhatsApp and SMS messages a month. After that, Basic (£20/mo), Growth (£60/mo) and Business (£100/mo) raise that to 3,000, 20,000 or 50,000 messages a month, along with higher limits across the platform. SoftSolz takes no commission on messages: you pay your WhatsApp or SMS provider directly, at their own rates. Every plan includes all 20 SoftSolz apps, and paying yearly saves 20%.
Reminders go out on their own by email, and by text or WhatsApp if you connect your own provider. You can ask customers to pay before a booking is confirmed, and unpaid holds release automatically. No-shows are recorded against the customer, so you can see who misses appointments, and for classes the waitlist fills a cancelled place for you.
Yes, if you want them to. Payment is off by default. Connect your own Stripe account and choose, for each booking link, whether payment is needed before the booking is confirmed or offered as a Pay now button. Each service has its own price, senior staff can charge more, and the money settles straight into your Stripe account.
Yes. Share your booking link by email, text or social media, or paste one line of code into your website to show the booking widget. Customers choose a service and a time and book without creating an account. You can ask your own questions at booking, using the same builder as SoftSolz Forms.
Yes, through a calendar feed. Subscribe to it in Google Calendar, Outlook or Apple Calendar and new bookings appear there automatically, for the whole team or one person. The feed is one-way: availability is set inside SoftSolz from the working hours, holidays and time off you give each person, room and vehicle.
Yes. Email reminders are included. Text and WhatsApp messages send through your own Twilio, Telnyx, Plivo or Meta account, so they come from your number and your provider bills you directly. With Outreach, included in every plan, you can also send one approved WhatsApp message, with an image, video or PDF, to a whole list and answer every reply in a shared inbox.
It suits service businesses that want their own booking system rather than a marketplace. Fresha lists you on its marketplace, which can bring new clients, but charges a one-off fee for each new client it sends. SoftSolz has no marketplace, so there is no new-client commission. It books staff and rooms together and includes 19 other apps, such as Invoicing and Forms. If being found on a marketplace matters most, Fresha is stronger there.
Customer data is hosted in the UK and EU, and a Data Processing Agreement is available for your GDPR records. Customers book without creating an account, and you choose which questions they answer at booking, so you only collect what you need. Each customer's visits and no-shows are kept together, so you can find their history when they ask for it.