Generative Engine Optimization (GEO)
The discipline of making your content well-cited by AI answer engines like ChatGPT, Claude, and Google AI Overviews.
GEO is the AI-era successor to (and partner of) SEO. Instead of optimizing for blue-link search results, you optimize for being cited and quoted by AI assistants when users ask questions in their domain.
The tactics overlap with SEO authoritative content, structured data, clear factual statements but with new emphasis: explicit definitions, named-entity clarity, retrievable chunks, schema.org coverage, and inclusion in the high-quality sources that frontier models prefer.
We believe GEO will be as important as SEO by the end of 2026. AI Overviews already capture a meaningful share of searches that used to land on traditional results pages. Brands that optimize for both will win.