Loading...
Tool Comparison
Mailchimp vs Klaviyo
Which one is right for your workflow in 2026? Side-by-side comparison of pricing, strengths, and best fit.
Mailchimp
Email MarketingEmail marketing and automation built for small businesses.
- Pricing
- Freemium
- Website
- mailchimp.com
Klaviyo
Email MarketingEmail and SMS marketing automation built for e-commerce.
- Pricing
- Freemium
- Website
- klaviyo.com
At a glance
| Attribute | Mailchimp | Klaviyo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing | Freemium | Freemium |
| Website | mailchimp.com | klaviyo.com |
| Group | Marketing & Growth | Marketing & Growth |
Choose Mailchimp if
- You’re looking for email marketing specifically.
- The Freemium pricing model fits your budget.
- You value: Email marketing and automation built for small businesses.
Choose Klaviyo if
- You’re looking for email marketing specifically.
- The Freemium pricing model fits your budget.
- You value: Email and SMS marketing automation built for e-commerce.
More Email Marketing
Browse the full Email Marketing category for more options.
Need help picking the right tool?
We've shipped real products on every major tool here. Tell us what you're building and we'll recommend the right fit.