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6 tools curated
Best Web Analytics in 2026
Traffic, audience, and acquisition analytics. Below is the shortlist we rely on, with pricing, descriptions, and direct official links.
Top 5 Web Analytics
01
Google Analytics
Freeanalytics.google.comFree web analytics platform with traffic, audience, and conversion data.
02
Plausible
Paidplausible.ioPrivacy-friendly, lightweight web analytics.
03
Fathom
Paidusefathom.comSimple, privacy-focused website analytics.
04
Simple Analytics
Paidsimpleanalytics.comPrivacy-first analytics with no cookies.
05
Umami
Open Sourceumami.isOpen-source, self-hosted web analytics alternative.
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